Reminiscing on the Authentic Culture of Jamaica, the concept of "Walk Good", reflects on the memory of "See you Lata!. Safe Journey & Likkle More." It is a collaboration of the "Authentic Jamaican" with a mixture of its bold yet subtle colours, soul-felt art, and textures. Walk Good embodies the soul, the energy and the diversity of Jamaica. With the use of natural and man-made products significant to the essence and presence of the craft market.